STAR Process

People are the center of any culture, they drive the S.T.A.R. process

SPEED – exude a sense of urgency, thrive on change, desire to meet the situational requirements quickly, efficiently, accurately…every time.

TRUST – facilitate a sense of trust, reliability, and security in a person’s mind by being THE consistent, stabilizing factor in their business world.

ACCOUNTABILITY – empower every staff member and with that hold them accountable to reach service, sales, and budget targets.

RELATIONSHIPS – initiate, foster, and expand internal and external relationships through honest, open two-way communication.


Empathy and Emotional Intelligence are not concepts, they are the two successful pillars of business culture.

Develop “Idea Practitioners” at every level of the organization, and let them drive the culture…

Empower them – they will be the link between the ideas and the action.

Focus on the people, process, and content – not on a new technology or fad.

Scale up, let go – at some point, you have to get out of the way and let others execute.

Delegate, let your people make decisions then support them 100%

NOTE: they will make mistakes…everyone does


The S.T.A.R. Process was recognized by FastCompany Magazine, in February 2002, as one of its inaugural Top 50 Innovations for the year.

It was chosen from a pool of 1,650 ideas, spanning 30 countries. The web site received over 10,000 postings leading up to the panel of Judges’ decisions.